British Eventing appoints marketing agent

British Eventing has announced the appointment of London based agency, The Sports Consultancy as a rights marketing agent to support in the sale of sponsorship rights for the governing body of eventing in the UK.

The UK is the largest market globally for international eventing events and world ranked riders as demonstrated through strong participation numbers, large event attendance with over one million people attend eventing events in the UK annually and British Eventing’s 120 strong medal haul in international competition since 2000.

The Sports Consultancy’s rights marketing team, under the overall leadership of Marc Hope, brings a wealth of equestrian experience having represented and secured partnerships for the FEI in recent years.

 

David Holmes CEO of British Eventing

More widely the business has firmly established itself as a rights marketing specialist in Major Events and Olympic and Commonwealth sports having also represented and secured numerous agreements for the IAAF World Championships London 2017, World Para Athletics Championships London 2017, IAAF World Indoor Championships Birmingham 2018, British Athletics, European Indoor Athletics Championships Glasgow 2019, Team Scotland and Volvo Ocean Race alongside other premium sport and entertainment properties.

“We’re pleased to be working with The Sports Consultancy to maximise British Eventing’s opportunities to bring new revenue into the sport” commented David Holmes, CEO of British Eventing. Our commercial strategy has seen a huge amount of work to reposition and define British Eventing’s offer, now bolstered by our recent double gold medal success at the World Equestrian Games, so it’s great to see it all being put into action”.

Commenting on the appointment, The Sports Consultancy’s head of equestrian sales, Anais Bernier said: “We are proud to be representing British Eventing, it is the ultimate equestrian test for a horse and rider combination and is followed by a very defined demographic that we know is of interest to many commercial partners.

With our strong contacts in the equestrian sector and deep understanding of which brands are suited, we are confident we can help secure strong corporate partners.”

Burghley Estate to host eventing championships

British Eventing – the National Governing Body of eventing in the UK – has announced that from 2020, Burghley Estate in Stamford, Lincolnshire, will host the British Eventing BE80 Championship for an initial three-year term from 2020 – 2022.
Burghley Park will welcome the BE80 finalists during the week of the international Land Rover Burghley Horse Trials, and provide a truly unique competition experience for riders at the entry level of eventing.
Taking place during the week of the CCI4* competition – the very highest level of eventing – combinations will be riding for Championship glory over the same turf as some of the most famous and successful horses and riders of the sport, including Mark Todd, William Fox-Pitt, Mary King and Andrew Nicholson.

The Olympic Horseshoe with Burghley House beyond Photo: Kingswood Associates

To qualify for 2020, Regional Finals will be staged across the country, each providing those that are eligible with the exclusive opportunity to compete at Burghley over a brand-new cross country course being designed especially for the Championship.
BE80(T) Regional Finals will be trialled next year for the 2019 Championships at Kelsall Hill (2), before the Championships head to Burghley in 2020. Full details, including eligibility and qualification, for both the 2019 and 2020 BE80(T) Championships will be announced in the coming weeks.
As with all BE80 classes, competitors at the Championships will be able to access the support of  BE Accredited Coaches in the form of cross country and show jumping course walks, help in the show jumping warm up and guidance and advice answering any questions.
BE Chief Executive David Holmes commented; “This is a hugely important development for our members and the sport. Burghley House is steeped in eventing tradition and is a stunning location for a Championship event. We are particularly grateful to Land Rover Burghley Horse Trials Director, Elizabeth Inman, and her team, along with Miranda Rock President of Burghley Horse Trials, for their enthusiastic support of this new British Eventing initiative.”
David continued; “Following the successful pilot of the Airowear BE80(T) Championship at Kelsall Hill Horse Trials in September, congratulations must go to our inaugural winners Amy Dixon on board Goodluck II.” Our thanks go to the organising team at Kelsall Hill who hosted a fantastic 2018 competition – we look forward to heading back for the Championships at Kelsall Hill next year.”

British Eventing appoints marketing agency

British Eventing is delighted to announce the appointment of London based agency, The Sports Consultancy, as a rights marketing agent to support in the sale of sponsorship rights for the governing body of eventing in the UK.

The UK is the largest market globally for international eventing events and world ranked riders as demonstrated through strong participation numbers, large event attendance with over one million people attend eventing events in the UK annually and British Eventing’s 120 strong medal haul in international competition since 2000.

Action at the Mitsubishi Motors Badminton Horse Trials
Photo: British Eventing

The Sports Consultancy’s rights marketing team, under the overall leadership of Marc Hope, brings a wealth of equestrian experience having represented and secured partnerships for the FEI in recent years and more widely the business has firmly established itself as a rights marketing specialist in Major Events and Olympic and Commonwealth sports.

In the past it has also represented and secured numerous agreements for the IAAF World Championships London 2017, World Para Athletics Championships London 2017, IAAF World Indoor Championships Birmingham 2018, British Athletics, European Indoor Athletics Championships Glasgow 2019, Team Scotland and Volvo Ocean Race alongside other premium sport and entertainment properties.

“We’re pleased to be working with The Sports Consultancy to maximise British Eventing’s opportunities to bring new revenue into the sport” comments David Holmes, CEO of British Eventing. Our commercial strategy has seen a huge amount of work to reposition and define British Eventing’s offer, now bolstered by our recent double gold medal success at the World Equestrian Games, so it’s great to see it all being put into action”.

Commenting on the appointment, The Sports Consultancy’s head of equestrian sales, Anais Bernier said: “We are proud to be representing British Eventing, it is the ultimate equestrian test for a horse and rider combination and is followed by a very defined demographic that we know is of interest to many commercial partners.

With our strong contacts in the equestrian sector and deep understanding of which brands are suited, we are confident we can help secure strong corporate partners.”

Tina and Gemma contributed to GB success

WEST Sussex eventing competitors Kristina Cook and Gemma Tattersall were strong contributors to Britain’s success in that sport at the 2018 FEI World Equestrian Games last week.
Kristina and Billy The Red came into their own with an impressive clear round in show jumping, helping the British team secure the lowest team score in world championship history. The day also saw four British competitors in the top 20 at the event.

Kristina Cook and Billy The Red were in top form
Photo: Jon Stroud Media BEF

In the final show jumping phase, Rosalind Canter entered the arena as the final rider for GBR with Great Britain in the gold medal position, and she was individually sitting in silver, on her own and Caroline Moore’s Allstar B.
A text-book clear round from the Lincolnshire rider not only secured Great Britain as World Champions, but also confirmed an individual medal for Ros, and team Olympic qualification for Great Britain at Tokyo 2020.
In the team competition, Great Britain headed into showjumping with an 8.2 penalty advantage – or just two fences – over Ireland, and, after two clear rounds from Ireland’s team riders, the pressure mounted on the final three GBR combinations
After their incredible cross country on Saturday, West Sussex’s Gemma Tattersall got Britain underway in the showjumping phase, picking up 12 faults on The Soul Syndicate’s Arctic Soul.

Gemma Tattersall and Arctic Soul in action
Photo: Jon Stroud Media / British Equestrian Federation

Gemma said:  “I’m gutted. Arctic Soul is an amazing horse but he just got a bit strong and keen today after the day off. He doesn’t owe me anything; he’s jumped a lot of clear rounds.”
Stars of the day were Great Britain’s individual combination, West Sussex’s Tina Cook and Elisabeth Murdoch and Keith Tyson’s Billy the Red, who rounded off their championships with a clear round.
Speaking about Billy The Red Tina Cook said: ” He is  a world class horse. The way he performed today is a good step on the way to the Europeans next year and hopefully for Tokyo [Olympic Games] in 2020. It’s so competitive in Britain at the moment; you’ve got to be on your ‘A Game’ the whole time.”
Tom McEwen,  based at Gatcombe Park in Gloucestershire, was next in for the team and took an unlucky four faults from an otherwise impressive round on his own, Jane Inns and Alison McEwen’s Toledo de Kerser. Their completion score of 32.4 penalties meant that the gap between the team gold and silver had closed to just four faults with two team riders left to show jump.
The penultimate rider for GB, Northamptonshire’s Piggy French, also picked up four faults on Jayne McGivern’s Quarrycrest Echo in the final show jumping combination on course, which reduced GBR’s advantage to just 0.2 of a penalty.
Richard Waygood MBE, Performance Manager for Eventing, said; “It’s been an amazing day in the office, really great team work. They all pulled together, they all went in there for the team and stuck to the system. 
“It was close at the end, but even before Ros jumped the last fence I knew she had it.  Our primary objective coming here was qualifying for Tokyo [Olympic Games] and our next objective was to win as many medals as possible, and we’ve achieved both goals.”
Afterwards Gemma Tattersall said:  “I’m gutted. Arctic Soul is an amazing horse but he just got a bit strong and keen today after the day off. He doesn’t owe me anything; he’s jumped a lot of clear rounds.”
Individual results:
Gold: Ros Canter and her own and Caroline Moore’s Allstar B (24.6)
9th: Tina Cook and Elisabeth Murdoch and Keith Tyson’s Billy the Red (31.5)
10th: Piggy French and Jayne McGivern’s Quarrycrest Echo (31.8)
12th: Tom McEwen and on his own, Jane Inns and Alison McEwen’s Toledo de Kerser (32.4)
30th: Gemma Tattersall and The Soul Syndicate’s Arctic Soul (44.4)
Team results
Gold – Great Britain (88.8)
Silver – Ireland (93.0)
Bronze – France (99.8)
Equestrian Team GBR is supported by the UK Sport National Lottery funded World Class Programme; the British teams are very grateful to the support they receive from the British Equestrian Federation Fund and official partners Dodson and Horrell, Equi-Trek, FALPRO England, Musto, NAF and Point Two.

GB eventing team in gold position

Great Britain’s eventing team have moved up into gold medal position after an incredible day of cross-country in the Mars Inc. eventing competition at the FEI World Equestrian Games in Tryon, North Carolina, USA.

All four team members jumped clear and finished inside the time after an exhilarating day of competition which sees three members of the team lying in the top ten with Ros Canter leading the way for Great Britain in second; Piggy French sits in eighth and Tom McEwen in tenth.

First out on the course on a windy morning in Tryon was pathfinder Gemma Tattersall, from West Sussex, with The Soul Syndicate’s Arctic Soul who got the team off to a perfect start going clear and inside the time.

Gemma Tattersall and Arctic Soul  Photo: Kingswood Associates

A delighted Gemma said; “Thank god I got the job done and achieved what I came for! He’s a machine over cross-country and gave me an amazing ride. I went round at the second water on team orders which put me about ten seconds down but by the end of the hill, I was 15 seconds up- that’s how good he is. I was nervous this morning with all the expectations but I just thought ‘do what you normally do at home’ and of course he delivers.”

Piggy French, based in Northamptonshire, was next out for the British team, setting out onboard Quarrycrest Echo, owned by Jayne McGivern. Competing at their second consecutive major championships as a combination, the duo produced a masterclass on the cross-country course, storming across the finish line inside the time after another clear round.

Out on the course just after lunch was the most experienced member of the team, Tina Cook, from West Sussex, riding Billy The Red, owned by the Billy Stud, competing as an individual combination. In her fifth World Equestrian Games, Tina showed her class with the 11 year-old gelding, making it home clear and with just 2.4 time penalties.

Kristina Cook and Billy The Red

Tina said; “When we first walked the course we thought it wasn’t too testing but the more you walked, the more you could see where there might be problems. He made me work today – he’s very fit.

“It’s been an up and down year with me breaking my shoulder so he’s not had the runs in preparation. I decided to go long at the second water at the risk of a few time penalties over 20 for a stop and I could just about get the time back. But I’m happy and he was a good boy today. The crowds were amazing – they cheered the whole way around.”

Next for the team were Championship debutants, Tom McEwen, from Gloucestershire, and Toledo de Kerser, owned by Jane Inns, Alison McEwen and Tom.  The pair showed no nerves and jumped fantastically before being welcomed into the U.S Trust Arena by the fans in the main stand, crossing the line a second under the time after going clear.

The final combination for the British team was Lincolnshire rider Ros Canter and Allstar B, owned by Ros and Caroline Moore. The pair, who came into this phase third overnight, put in a flawless performance on the anchor leg and raced home to finish clear and inside the time, ending on 24.6 penalties, moving into silver medal position.

At this point, Great Britain were in the lead in the team event on 80.80, with Ireland in second on 89.00 and France in third on 91.80. Individually, European Champion, Ingrid Klimke heads the standings on 23.30 just ahead of Ros Canter in second. Piggy French lies in sixth, Tom McEwen is in tenth, individual competitor, Tina Cook is in 13th and Gemma Tattersall is in 18th.

The final phase of the competition, the showjumping,  will see the team and individual medals decided on Monday after the FEI rescheduled the weekend timetable due to the weather.

Equestrian Team GBR is supported by the UK Sport National Lottery funded World Class Programme; the British teams are very grateful to the support they receive from the British Equestrian Federation Fund and official partners Dodson and Horrell, Equi-Trek, FALPRO England, Musto, NAF and Point Two.

Facilities at Blenheim Palace horse trials

Back for 2018, British Eventing Members visiting the SsangYong Blenheim Palace Horse Trials this year can again make use of the BE Pavilion.

Alongside the excellent views of the CIC3* eight and nine year old dressage arena and both the CIC and CCI3* cross country course there will be free tea, coffee, biscuits and cake and activities throughout the week.

Located next to the Churchill Arena, access to the Pavilion is completely free for members with a valid BE membership card and just £5 per day for guests who will be able to take advantage of the facilities including the complimentary tea and coffee.

You will also be able to browse the BE merchandise range, shop our brand new accessories and watch CCTV of the competition at Blenheim Palace throughout each day. Well behaved dogs on leads are also welcome.

Showjumping at Blenheim Palace Horse Trials in a fine setting Photo: British Eventing

 

Activities include children’s colouring in, EquiPilates taster sessions and the chance to talk to BE Master Coach and Fellow of BHS Nick Gauntlett who will be on hand to answer your eventing and coaching questions (see more details below to book a free slot). The free lucky dip also gives BE members a chance of winning one free Full BE membership along with training vouchers or merchandise every day.

After announcing the exciting news that Blenheim Palace’s title sponsor SsangYong Motors UK has extended their sponsorship for a further five years, the 2018 event is set to provide thrilling international competition in both the CCI3* and CIC3* for eight and nine year old horses, along with a bumper diary of displays, amateur competition and shopping. Find out more HERE.

Book your tickets to the SsangYong Blenheim Palace Horse Trials HERE.

Not a BE member?

Supporter Membership starts from just £25 and other benefits include annual subscription to the BE Life magazine (six issues per year), discounts on equestrian and non-equestrian event admission tickets, member discount on training and winter series entry fees plus access to Inspired Rewards which provides special offers, discounted gift cards and e-gift cards for brands including Pizza Express, Sainsbury’s, JoJo Maman Bebe, Hobby Craft, Debenhams and Caffè Nero.

GB eventing squad for World Games

The British Equestrian Federation (BEF) has confirmed the eventing squad, selected by the British Eventing senior selectors, for this year’s World Equestrian Games in Tryon, North Carolina (USA), 11-23 September 2018.

Two experienced West Sussex riders are in the team as expected- Gemma Tattersall and Tina Cook.

Kristina Cook and Billy The Red    Photo: British Eventing

Gemma Tattersall and Chico Bella Haras competing at Burghley

The selected athletes are (in alphabetical order);

  • Ros Canter from Lincolnshire, with Caroline Moore and her own Allstar B
  • Tina Cook from West Sussex, with Elisabeth Murdoch and Keith Tyson’s Billy The Red
  • Piggy French from Northampton, with Jayne McGivern’s Quarrycrest Echo
  • Tom McEwen from Gloucestershire, with Jane Inns, Ali McEwen and his own Toledo de Kerser
  • Gemma Tattersall from West Sussex, with The Soul Syndicate and her own Arctic Soul

 

Eventing Performance Manager, Richard Waygood MBE said: “This year’s team selection was extremely close, with great strength and depth coming through the nominated list. We head to WEG with a strong squad and I look forward to continuing to work with the selected athletes in the build-up, to ensure we are best prepared for Tryon.”

Equestrian Team GBR is supported by the UK Sport National Lottery funded World Class Programme; the British teams are very grateful to the support they receive from the British Equestrian Federation Fund and official partners Dodson & Horrell, Equi-Trek, FALPRO England, Musto, NAF and Point Two Air Vests.

SsangYong Blenheim Palace Horse Trials

Isle of Wight horse trials

Some top names in worldwide eventing will be taking part in the London Capital & Finance Osborne Horse Trials on then Isle of Wight. Not only will this be the first event of its type on the island, but also a huge asset to the local economy.
Olympic riders from all over the world have entered for the horse trials which take place on July 25 and 26. Competitors will include Andrew Hoy,  an Australian Olympian, whose eventing career spans 45 years and includes winning three gold medals. He will be riding three horses at the two-day event.
Oliver Townend, who has 155 top three placings to his credit, has four confirmed rides at this event and will be another one to watch.
Izzy Taylor finished 2017 as Britain’s highest ranking lady and will be taking part with four horses. Challenging these seasoned stars will be the likes of Ludwig Svennerstal and Emily King, two young and promising riders who will each have one ride at the event.

Eventing is coming to the Isle of Wight

Stuart Buntine, managing director of organisers BEDE  Events said: ” The line-up is just fantastic. We are debuting a new event, a new format of eventing and to see so many talented, world renowned riders signing up is just brilliant.”
The horse trials will be held at Osborne House, the former residence of Queen Victoria on the Isle of Wight, with the royal palace and grounds  creating a perfect backdrop for the new event.
Full horse and rider listing and tickets are available now at www.bede-events.co.uk with prices starting at £10.50 for children and £23 for adults. Book early to take advantage of on-line discounts.

GB’s world championship 2018 eventing long-list

TWO West Sussex event riders are included in the long list for this year’s World Equestrian Games. They are Tina Cook and Gemma Tattersall- both seasoned international competitors of high repute. The games will be held in Tryon, North Carolina (USA),  from September 11-23.  

Their names are in the  11-strong long-list with Kristina down to partner Elisabeth Murdoch and Keith Tyson’s Billy The Red, while Gemma is on the list wkith The Soul Syndicate and her own Arctic Soul. Gemma is also on the reserve list with Clive Smith’s Pamero 4.

Gemma Tattersall

The athletes named on the long-list are (in alphabetical order);
Sarah Bullimore with Chris and Sue Gillespie and Brett Bullimore’s Reve Du Rouet; Ros Canter with Caroline Moore and her own Allstar B, and her own Zenshera; Laura Collett with Nick How, Keith Scott and her own Mr Bass; Tina Cook with Elisabeth Murdoch and Keith Tyson’s Billy The Red

Tina Cook in action with her former star, Miners Frolic Photo: British Eventing
Photo British Eventing

Piggy French with Jayne McGivern’s Quarrycrest Echo, and Trevor Dickens’s Vanir Kamira;Kitty King with Diana Bown, Jacqueline Owen and Samantha Wilson’s Ceylor L A N;Tom McEwen with Jane Inns, Ali McEwen and his own Toledo de Kerser; Harry Meade with Charlotte Opperman’s Away Cruising; Gemma Tattersall with The Soul Syndicate and her own Arctic Soul; Oliver Townend with Karyn Shuter, Angela Hislop and Val Ryan’s Ballaghmor Class, Angela Hislop’s  Cooley Master Class and Angela Hislop’s Cooley SRS; Nicola Wilson with James and Jo Lambert’s Bulana.
The reserve combinations announced are (in alphabetical order); Alex Bragg with Sally Ellicott’s Zagreb; Emilie Chandler with Sally Williams and Nicola Dickson’s Coopers Law; William Fox-Pitt with Jennifer Dowling’s Little Fire; Kitty King with Diana Bown, Sally Lloyd Baker, Sally Eyre and Samantha Wilson’s Vendredi Biats; Imogen Murray with Aivar Ward and M S Team’s Ivar Gooden;Gemma Tattersall with Clive Smith’s Pamero 4.
A total of 15 combinations will be submitted to the FEI as the nominated entries on August 13 2018. All combinations are required to maintain their current form to remain on the long-list ahead of the Championships.
Eventing Performance Manager, Richard Waygood MBE said: “It is fantastic to have such a strong group of combinations long-listed for this year’s World championships; there have been some impressive performances across the board so far this season and I’m very excited to be working with such a superb group of athletes.”
The squad of five will be announced at the beginning of August.
Equestrian Team GBR is supported by the UK Sport National Lottery funded World Class Programme; the British teams are very grateful to the support they receive from official partners Dodson and Horrell, Equi-Trek, Falpro England, Musto, NAF and Point Two Air Vests.