British Eventing appoints marketing agent

British Eventing has announced the appointment of London based agency, The Sports Consultancy as a rights marketing agent to support in the sale of sponsorship rights for the governing body of eventing in the UK.

The UK is the largest market globally for international eventing events and world ranked riders as demonstrated through strong participation numbers, large event attendance with over one million people attend eventing events in the UK annually and British Eventing’s 120 strong medal haul in international competition since 2000.

The Sports Consultancy’s rights marketing team, under the overall leadership of Marc Hope, brings a wealth of equestrian experience having represented and secured partnerships for the FEI in recent years.


David Holmes CEO of British Eventing

More widely the business has firmly established itself as a rights marketing specialist in Major Events and Olympic and Commonwealth sports having also represented and secured numerous agreements for the IAAF World Championships London 2017, World Para Athletics Championships London 2017, IAAF World Indoor Championships Birmingham 2018, British Athletics, European Indoor Athletics Championships Glasgow 2019, Team Scotland and Volvo Ocean Race alongside other premium sport and entertainment properties.

“We’re pleased to be working with The Sports Consultancy to maximise British Eventing’s opportunities to bring new revenue into the sport” commented David Holmes, CEO of British Eventing. Our commercial strategy has seen a huge amount of work to reposition and define British Eventing’s offer, now bolstered by our recent double gold medal success at the World Equestrian Games, so it’s great to see it all being put into action”.

Commenting on the appointment, The Sports Consultancy’s head of equestrian sales, Anais Bernier said: “We are proud to be representing British Eventing, it is the ultimate equestrian test for a horse and rider combination and is followed by a very defined demographic that we know is of interest to many commercial partners.

With our strong contacts in the equestrian sector and deep understanding of which brands are suited, we are confident we can help secure strong corporate partners.”

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