Cowdray Park Polo Club has announced that Jaeger-LeCoultre will become title sponsor of the Gold Cup for the British Open Polo Championship in 2015 with a long term commitment to the club and the tournament.
Jaeger-LeCoultre has been Official Time Keeper at Cowdray Park since 2006 in a significant partnership which has seen the iconic Reverso watch become the recognisable face of the scoreboard on Lawns 2, the pitch where the Final of the Gold Cup is played.
Inspired by polo, the cult Reverso was born in the 1930s as a result of British officers serving in India looking for a watch capable of withstanding the harsh knocks of a polo game. Jaeger-LeCoultre found the ultimate, elegant and effective technical solution to the challenge and the concept of a reversible watch was born, using a case that rotates in order to protect the dial and expose only the metal case back to shocks.
Jaeger-LeCoultre has also supported Cowdray Park’s long-standing and popular HPA series of tournaments, ranging from 8 to 18 goal handicap and indicating the company’s interest in all levels of the sport.
Chairman of Cowdray Park Polo Club Chairman Peter Barfoot said: “Jaeger-LeCoultre’s commitment to polo is unquestionable and the brand has established a solid reputation throughout all levels of the sport. We feel privileged that Jaeger-LeCoultre has chosen the Gold Cup at Cowdray Park as the means to take their support to the very highest level.”
Zahra Kassim-Lakha, Director UK Market and Global Strategy added: “Extending our deep and close relationship with Cowdray Park Polo Club to encompass the title sponsorship of the world famous Gold Cup is a thrilling prospect for us. We hope to work closely with the club to promote the exciting sport of polo and increase its audiences.”
The 2015 Jaeger-LeCoultre Gold Cup for the British Open Polo Championship will open on June 23 with the Final taking place on Sunday July 19. Cowdray Park will shortly announce sponsorship Agreements with a tier of premier sponsors covering five important categories.